Integromat vs. Zapier: Which is Right for Your Business?
Zapier overview
Zapier is a web-based automation tool that allows users to connect and automate different apps and services. It allows you to create “zaps,” which are automated workflows that can be triggered by specific events or actions in one app and then perform actions in one or more other apps.
For example, you can use Zapier to automatically save new Gmail messages to a Google Sheet, or to create a new Trello card whenever a new row is added to a Google Sheet.
Zapier offers a wide range of pre-built integrations with popular apps and services, and its user-friendly interface makes it easy to set up and manage workflows, even for users with little technical expertise. It’s widely used by businesses and individuals to streamline their workflow and automate repetitive tasks.
Integromat and Zapier are both automation platforms that allow users to connect and automate tasks between different web applications.
Integromat is a visual automation platform that helps users automate repetitive tasks and workflows by connecting various web applications. It allows users to create custom automations without the need for coding knowledge. Integromat offers a range of features, including:
- Advanced data manipulation tools
- Real-time data integration
- Customizable webhooks
- Error handling and logging
- Mobile app notifications
- Multi-step workflows and branching
Zapier, on the other hand, is a more straightforward automation platform that connects over 2,000 web applications. It provides a simple, drag-and-drop interface to create automations, also known as “Zaps.” Some of the main features of Zapier include:
- One-click integrations with popular web apps
- Multi-step workflows
- Automated data transfer between apps
- Automated task scheduling
- Built-in error handling
- Detailed reporting and analytics.
Both Integromat and Zapier aim to make repetitive and time-consuming tasks more efficient and streamlined. The choice between the two depends on the level of customization and complexity desired for automation.
There are several benefits to using Zapier for your business:
- Automation: Zapier allows you to automate repetitive tasks and workflows, which can save you time and increase efficiency.
- Easy to use: Zapier’s user-friendly interface makes it easy to set up and manage workflows, even for users with little technical expertise.
- Wide range of integrations: Zapier offers a wide range of pre-built integrations with popular apps and services, which makes it easy to connect the apps and services you already use.
- Flexibility: Zapier allows you to create custom workflows and automate complex processes, providing a high degree of flexibility and scalability.
- Cost-effective: Zapier offers a free plan, and its paid plans are reasonably priced, making it a cost-effective option for businesses of all sizes.
- Error handling: Zapier has built-in error handling and retries, so you can rest easy knowing that if something goes wrong, Zapier will automatically try again.
- Multi-Step Zaps: Zapier offers the ability to create multi-step zaps, which allow you to automate complex tasks and processes that involve multiple apps and services.
- Scheduling: Zapier also allows you to schedule your zaps to run at specific times, so you can automate tasks even when you’re not working.
- Monitoring and Analytics: Zapier also allows you to monitor the performance of your zaps and provides analytics on how they are functioning.
- Pre-built connections with 3,000-plus apps
- The point-and-click automation experience is very user-friendly
- In-built formatter to auto-format all data
- One-click delay for launching Zaps
- Native functionality for sending text messages
Integromat
Integromat is a low-code/no-code workflow automation platform that helps integrate apps and data flows to streamline repeatable actions.
Integromat is a web-based automation tool that allows users to connect and automate different apps and services. It allows you to create “scenarios,” which are automated workflows that can be triggered by specific events or actions in one app and then perform actions in one or more other apps.
For example, you can use Integromat to automatically create a new contact in your CRM whenever a new customer makes a purchase on your e-commerce store, or to send an email to a specific person whenever a new form is submitted on your website.
Integromat is widely used by businesses and individuals to streamline their workflow, automate repetitive tasks, and increase efficiency.
Integromat offers 650+ pre-built app integrations. You can also use APIs to connect to any other business app (though coding is required). Integromat is thus more adaptable than Zapier as a result.
Every scenario can be customized (the equivalent of a Zap) by using:
- Modules: Actions, Aggregators, Iterators, Searches, and Triggers — extra commands you can assign to a scenario
- Functions: Binary functions for working with texts, numbers, and dates — similar to those available in Excel
- Tools: More configurations for programming multistep scenarios, filtering data, and refining process logic
How Integromat works
To allow two apps to exchange data, developers use APIs (application programming interfaces).
In a nutshell, Integromat does that step for you. Each of the integrated apps is an “API in a box.” You can configure data exchanges between them by using different types of Modules — apps with preprogrammed types of connection — instead of writing code.
Comparing Zapier and Integromat
Integromat and Zapier are both powerful automation tools that allow you to connect different apps and services together to automate tasks. Both tools offer similar functionality and can be used to automate a wide variety of tasks, but there are some key differences between them.
But Zapier and Integromat deliver on this promise in different ways:
- Zapier is a no code tool. It’s a straightforward drag-and-drop interface that’s well-suited for routine tasks.
- Integromat is a low-code/no-code tool. While you can set up simple task automation visually, more advanced scenarios require deeper knowledge of process automation logic, plus some “hacking together” that may require coding.
Because Integromat supports more complex jobs, it can be a nice upgrade for small businesses and individual users seeking an affordable end-to-end business process automation solution.
- One of the main differences is the user interface. Integromat uses a visual interface where you can create “scenarios” using a drag-and-drop interface, while Zapier uses a text-based interface where you create “zaps” using pre-defined templates. Some users may find Integromat visual interface to be more intuitive, while others may prefer Zapier’s text-based approach.
- Another difference is the number of apps and services that each platform supports. Integromat supports a larger number of apps and services, but Zapier has a more extensive library of pre-built “zaps” (automated workflows) that can be used to automate more complex tasks.
- Integromat offers more advanced features such as data mapping, conditional logic, and even scripting, while Zapier is more focused on simple automations and easy to use.
- In terms of pricing, Integromat and Zapier have similar pricing models, with both offering a free plan and several paid plans with increasing levels of functionality. However, Integromat's pricing is based on the number of “operations” (individual actions) performed, while Zapier’s pricing is based on the number of “zaps” and tasks completed.
Integromat is an automation tool that allows users to connect various apps and services to automate tasks and workflows. Some of its key features include:
Features
- Automatic data transfer between apps: Integromat can automatically move data between different apps and services, such as from a Google Sheet to a CRM system.
- Multi-step workflows: Users can create complex workflows that involve multiple steps and actions, such as sending an email, updating a calendar event, and creating a task in a project management app.
- Flexible triggering: Integromat can trigger workflows based on a variety of events, such as when a new row is added to a spreadsheet, when an email is received, or when a new form is submitted.
- Built-in error handling: Integromat can automatically detect and handle errors, such as when a connection to a service is lost or when a required field is missing.
- User-friendly interface: Integromat has a user-friendly interface that makes it easy for users to create and manage their workflows.
- Support for over 1000+ apps and services : Integromat provides integration with more than 1000 apps and services, including popular ones like Google Suite, Slack, Salesforce, Trello, etc.
- Advanced features like webhooks, custom scripting, and scheduling.
Conclusion
Ultimately, the choice between Integromat and Zapier will depend on your specific needs and preferences. Both tools are great and have a lot of features, it’s worth trying both to see which one works best for you and your business.